Hello, I'm Fitriah Abdullah a.k.a Misfit Wonder.

A senior creative leader with over 15 years' experience guiding multidisciplinary teams and shaping brand narratives across hospitality, lifestyle, and technology sectors. Proven ability to translate strategic vision into exceptional creative executions. From immersive spatial experiences to compelling motion content and digital ecosystems, whilst fostering collaborative environments that elevate both craft and impact. Dedicated to steering purpose-driven organisations towards transformative outcomes through design leadership that centres equity, sustainability, and authentic human connection. I'm driven by a vision of a world designed for collective joy.