Art Direction

Branding & Visual Identity

Digital Experiences

Content Strategy & Production

A 360° nutrition experience guiding your feel-good journey from biomarker insights to tailored supplements, recipes, and daily recommendations. From clinical testing service to cool D2C personalised lifestyle brand.

We developed a comprehensive brand book spanning digital platforms, physical products, and marketing materials—establishing a bold new logo, fresh colour palettes, typography, imagery styles, and tone of voice that positioned personalised nutrition as desirable lifestyle choice rather than clinical necessity, creating a cohesive brand experience that felt both trustworthy and aspirational.

The transformation successfully evolved LYKON into Europe's leading D2C personalised nutrition brand, achieving the delicate balance between scientific credibility and bold aesthetics that contributed to their 2024 Lifesum acquisition—proving strategic design excellence drives measurable business value.

Behind the lens capturing the content production days with the people, products, and energy that brought LYKON's new brand DNA to life.