Art Direction
Creative Strategy
Content Production
Watch real transformations powered by nutrition built for their biology. Authentic customer journeys proving personalised nutrition works.
Phase 1 validated the format through intimate home testimonials (Ina Pilkington, Eric Stadie) revealing biomarker breakthroughs and health wins. The resulting video clips and photography fuelled product and editorial content. The catch? Waiting 3 months per testimonial is not sustainable for a fast-moving startup.
Phase 2 revolutionised the approach through automated VideoAsk collection system integrated into customer journey: physical card in test kit priming participation, email automatically triggered 3 months post-purchase (optimal timing for results + sustained excitement), and guided prompts enabling customers to record phone/webcam testimonials in comfortable environments without production crews.
The system achieved 100x volume increase (2 videos → 50-100+ testimonials), 95% time reduction, and near-zero ongoing costs whilst maintaining authenticity through genuine, unpolished stories—proving strategic systems design solves business challenges more elegantly than traditional execution.
