Art Direction

Content Strategy & Production

Publishing Design

UX/UI Design

The Feel Good Program was designed as LYKON's most comprehensive offering. A holistic weight release journey helping customers achieve their personal "feel good weight" through science-backed personalisation.

The program integrated multiple touchpoints: at-home test kits, personalised supplement formulations, physical workbooks and journal with habit-tracking tools, in-app course modules and dashboard—designed with calming colour palettes, encouraging messaging focused on "feel good weight", and progress visualisations celebrating non-scale victories.

Ambitious product launches can provide valuable market insights even when commercial success is limited, ultimately informing more successful product strategies and strategic business outcomes.