Art Direction
Creative Strategy
UX/UI Design
Content Production
Understand your hormones, unlock personalised nutrition for your body. Encouraging women through biomarker analysis and community support.
The launch centered on a "Fem Health Talk" event: intimate expert panels at Hamburg's OHANA Studio with gynaecologists, nutritionists, and personal story sharing along with a Q&A Session. Digital touchpoints included advocacy-focused web design, educational video content demystifying hormonal cycles, and post-purchase email journeys, making complex science accessible whilst validating women's lived experiences.
The project proved thoughtful design tackles underserved markets, positioning testing as personal agency through event-led strategy and educational content. Safe spaces for discussing hormonal health built trust and connection in sensitive categories, prioritising community over clinical distance.
Role
Credits
Role
Credits
