Creative Strategy
Content Production
Visual Design
UX/UI Design
Lab-grade testing and DNA insights delivered to your door. From medical precision to approachable wellness aspiration.
Sterile clinical imagery was replaced with warm, authentic lifestyle photography showing diverse wellness moments. The work encompassed art direction, creative strategy, content production, and UX/UI design—including a Q&A flow to guide users through product selection. Photography direction prioritised natural lighting, inclusive representation, and action-oriented scenes connecting science to everyday life.
The refresh improved conversions, reduced bounce rates, and attracted younger demographics—creating foundations for LYKON's 2022 transformation and proving focused design updates can fundamentally reshape customer experience.
Role
Credits
Role
Credits
